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N-PHOENIX It is the core brand operating company in the forestry home furnishing field under Hongwei Group. With a unique business model and rich cultural connotations, it promotes brand development and injects vitality into the global home furnishing industry.
N-PHOENIX Home Furnishings Company has N-PHOENIX Home Furnishings The Guijiang board brand，N-PHOENIX is committed to becoming a leader in China's forestry home furnishing brand, leading technological innovation, providing smart home healthy living, and adhering to the sustainable development of resources and ecological environment. The company adheres to the quality of technological innovation, pursues excellent home services, drives industrial transformation and upgrading, and aims to become a leader in the global home brand ecosystem

N-PHOENIX Company adopts the S2F2B2C top-level business model to build an ecological chain platform from the source to the end, achieving efficient integration of the industrial chain
The company has established four major production bases and five operational centers in China to ensure the rapid production of productsDeliver high-quality products to consumers
About N-PHOENIX
“ Bamboo is environmentally friendly, making homes better
It is the core value slogan of N-PHOENIX. The company relies on international top-notch production technology, integrates Eastern aesthetics with modern design, conveys love, pure and noble culture, and creates a fresh and healthy home environment. N-PHOENIX adheres to green development, inspires employees with the essence of bamboo culture, and strives to achieve harmonious coexistence between humans and nature
N-PHOENIX Company takes innovation as its engine, providing a full range of high-quality home products to meet the diverse needs of consumers. At the same time, the company actively practices environmental protection concepts and provides customers with environmentally friendly and intelligent home products. N-PHOENIX works hand in hand with all parties in the industry to promote the healthy development of the forestry home industry and win customer trust with excellent quality. In addition, the company integrates cultural elements into brand building to enhance brand added value and competitiveness
Production Base
3
300000 square meters
Board production base
Operations Center
5
500,000mu
Own bamboo forest
·Corporate Vision
Become the pioneer in the ecological development of China's forestry home brand industry, creating a beautiful future where humanity, aesthetics, and nature coexist harmoniously.
·Corporate Mission
Lead technological innovation in the forestry industry, provide smart home solutions for healthy living, and uphold the sustainable development of resources and ecological environment.
·Enterprise Purpose
Uphold technological innovation and quality, deliver exceptional home services, and drive industrial transformation and upgrading.
·Corporate Positioning
Global leader in the home brand industry ecosystem chain, offering comprehensive home solutions.

Corporate Vision

Brand Symbolism

The brand name "N-PHOENIX" (楠凤凰 Nán Fènghuáng) integrates two elements, each carrying profound cultural symbolism.
Growth, Stability, and Vitality
In the context of home furnishing boards, it symbolizes products as durable and high-quality as nanmu (a type of phoenix tree or Chinese cedar).In traditional Chinese culture, nanmu represents nobility and elegance, endowing the brand with a refined and prestigious aura.
Passion, Vitality, and Splendor
The character "凤" (Fèng) refers to the auspicious mythical bird, symbolizing the brand's soaring ambition and dynamic energy, akin to a phoenix spreading its wings.The character "凰" (Huáng) emphasizes harmony and balance. Paired with "凤," it reflects the brand's commitment to ecological balance and harmonious well-being.

PHOENIX

NAN

Brand Five Virtues

The core values of N-PHOENIX revolve around 
"Virtue, righteousness, propriety, benevolence, and trustworthiness" Five Virtues Unfolding.
Adhere to quality first, integrity-based, and provide consumers with the highest quality products and services
Adhere to the principles of fairness and impartiality in business activities, treating every consumer equally
Treat customers and partners with humility, treat them with courtesy, and jointly create a harmonious and beautiful business environment

Heart of benevolence

Humility and courtesy

High moral character

Fairness and selflessness

Integrity based

Pay attention to social welfare undertakings, actively fulfill social responsibilities, and convey brand warmth and love
Adhere to the principle of honest management and win the trust and support of consumers with a sincere attitude
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